Here's what I'm working on, and what I'm seeing inside agencies and global brands right now.
I've spent the last few years working on AI readiness, technical product creation, marketing automation, and organisational change, with teams trying to figure out what good looks like.
I see the same things, over and over.
Leadership wants AI moving faster. Teams aren't sure what "moving on AI" actually means. Tools get bought before workflows are mapped. Governance gets added after something goes wrong.
This isn't just a tooling problem. It's a readiness problem.
This is exactly what I've been working on: helping organisations put AI to work in practice. The framework scores readiness across five dimensions: Mandate, Process, People, Infrastructure, Governance. They highlight challenges and predict whether AI adoption sticks.
There's a free five-minute diagnostic on the site. Same five dimensions, scored 1 to 5, radar chart at the end. It's there because most adoption planning is theatre: standard tools, off-the-shelf training, and a report nobody acts on. Our approach is different. Direct, flexible, focused on what each organisation actually needs to move forward.
Curious which of the five resonates most for people doing this inside agencies and brands.